“Explorer Training” sessions, a set of activities and take-home challenges, built communication and collaboration skills among the group. Our challenges modeled simple forms of digital communication, such as threaded comments and news feeds, to see how the girls might use them in their local context.
The girls’ best ideas for creating connections were incorporated into a game: “Get Girls Talking.” Co-designed and built in-context over a four-week period, the game modeled digital and in-person interactions among local girls groups to collectively aid a girl in need. The prototype led to a second phase of design work with Girl Effect, Nike Foundation, and young women in Kenya, Ethiopia, and Bangladesh to explore how these local girl groups can form a global network through limited mobile technologies.
Nike Foundation 100M Girls + Frog
Creative Director: Denise Gershbein Team: Minnie Bredouw + Urban Fabion + Amina Horozic + Dan Lieberman + David Sherwin