Amina Horozic
Industrial Design

Tile Slim




Tile Slim is just over 2 millimeters thick, about the size of two credit cards. The button in the center is embedded in the surface but remains tactile, and its functionality is to wake up the smartphone it’s connected to: when pressed, it will ring the phone to help in finding it. While the aim was for Tile Slim to look and feel simple in use, the complexity lies internally – the thin white square is packed with a full-volume speaker, Bluetooth technology, and a battery that lasts for 12 months. A metallic silk-printed pattern across the surface gives the technology inside adynamic quality, and a branded personal touch.

Tile Mate, a second product configuration, is designed to focus on attaching to keys, purse, bikes or luggage. It’s a small square unit with a keyhole so it can hook to almost anything. Its size is reduced by 25% and it’s updated with refined quality materials and interactions.

Lead Designer: Amina Horozic
Creative Director: Qin Li
Senior Designer: Valentin Sollier
Awards: Red Dot Award: Product Design 2017, IDA Design Award Gold (Slim) and Silver (Mate)