Amina Horozić is an award-winning industrial designer, design strategist and a creative consultant. She specializes in design for luxury for both small and large-scale international clients. Her work spans across the industry sectors from automotive to consumer electronics, furniture, gallery installations and retail environments.
Amina approaches design of products with meticulous research in history of the brand and market opportunities, combining the findings with her passion for materials, manufacturing processes and craftsmanship to create a truly unique, meaningful and lasting expression.
Both Amina and her work have been featured in numerous international publications such as Fast Company, Vanity Fair, Monocle, Auto&Design, Wired and AlJazeera. She frequently lectures on her design process at international design colleges and conferences, and is the author of BREAKING IN®: Product Design. She has had the great honor of being the Product Design Jury President at Cannes Lions.
Prior to establishing her own practice, Amina has worked with Ralph Gilles at Chrysler, as well as with Yves Béhar at fuseproject. She has also led design and innovation strategy at frog design, Aether Things, and NIO. Amina studied Industrial Design at College for Creative Studies in Detroit. She holds an MBA in Design Strategy from California College of the Arts, and a Master of Advanced Studies in Design for Luxury and Craftsmanship from ECAL/Ecole cantonale d'art de Lausanne.