SPRING is a pioneering accelerator that supports entrepreneurs and businesses whose products and services have the potential to transform the lives of adolescent girls. Funded by DFID, USAID, and the Nike Foundation, SPRING represents a revolutionary approach to development challenges: supporting market-based solutions that address some of the world's most pressing challenges.
SPRING's impact goes beyond the success of its commercial ventures; by providing promising ventures with funding, world-class mentorship, strategic guidance and technical expertise, the program fosters a broader entrepreneurial ecosystem where economic success and social impact are inextricably linked. The results are new products, new capital flows, new innovation capacity, and new business models that recognize the potential of girls as agents of economic and social change.
Physical product is a key element in many of the businesses going through SPRING, in areas such as hygiene, health and safety, education, food and shelter. Having physical products that are designed to be efficiently produced, intuitive to use, and desirable for the end user is imperative to any business, but especially to emerging start-ups.
We worked with the SPRING entrepreneurs who have physical products as a core offering of their business to look at every element of their industrial design, in order to ensure that their products will be most effective to their cause. Working hands-on, we helped sketch and prototype new designs for the entrepreneurs to then test in-field.
SPRING launched in July of 2015 with an inaugural cohort of 18 entrepreneurs from Kenya, Uganda, and Rwanda. Over the next three years, the program will grow to serve more than 40 businesses in eight countries across two continents, bringing new products and services to hundreds of thousands of girls.
Creative and Business Lead: Roo Rogers
Strategy and Innovation Lead: Carter Millican
Strategy: Sarah Nuernberger and Sam Sturm
Brand: Kristine Arth
Lead, ID: Amina Horozic